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- Google’s new Trusted Contacts app lets you share your location in emergencies
- The latest Android Nougat update brings a piece of Pixel to Nexus phones
- Google brings RCS, a next-gen upgrade to SMS, to Rogers customers in Canada
- Google launches first developer preview of Android Things, its new IoT platform
- Google launches fourth developer preview of Android Wear 2.0
The number of unique Apple mobile devices (excluding Apple Watches) increased by 12.8 percent during this time, down from 15.8 percent last year. Meanwhile, the number of unique Android devices increased only by 2.6 percent, down from 10.6 percent in 2015.
These figures confirm an earlier report from Flurry Analytics which found that Apple devices had the most activations throughout the week leading up to Christmas Day and the start of Hanukkah, with 44 percent of activations globally.
Samsung came in second place with 21 percent – an indication that the Note 7 scandal didn’t turn off potential Samsung customers in significant numbers.
However, neither Apple nor Samsung capitalized on their new smartphones, according to a recent Wall St. Journal report, citing a lack of a dramatic rise for either tech company. Apple may have led activations with its 44 percent share, but that was down from 49.1 percent the year before, it pointed out.
In the new report from Mixpanel, the firm additionally looked into the numbers associated with the Apple Watch, and found declines on that front in terms of usage.
In what appears to be a reflection of consumers’ overall waninginterest in smartwatches, Apple Watch usage in the month of December 2016 is now below where it was during the same time last year, following a steady drop since peak usage this May.
This doesn’t mean that people weren’t being gifted new Apple Watch devices over the holidays – in fact, the number of unique Apple Watches increased by 8.9 percent this year, during the first three days after Christmas. However, that’s down from 18.6 percent during the same time last year, said Mixpanel.